Dr. Christie Jackson offers family friendly eyecare and optometric services in the small Tahoe mountain community of Truckee, California.
Task // To craft a logo and brand identity that is professional and welcoming, as well as a supporting graphic for younger patients.
Process // We extensively researched optometric history as we crafted a scientifically and geographically relevant solution.
Final Product // The resulting logomark is an adaptation of a functioning optometric tool (the clarity of the vertical lines vs. the horizontal lines tests astigmatism), with color applied to also represent the two most iconic symbols of Tahoe, the mountains and the lake itself (here depicted in a reflection of the mountain.) Additionally, a family friendly graphic of a local owl species sporting ski goggles was delivered as an asset for use on scrubs and coloring sheets in the waiting room.
Scope of work // Brand Identity | Art Direction | Logo Design | Website | Custom Photographic Libraries