PowerShift is an biannual convening that brings together thought leaders, authors, and select innovators to forge new relationships and discuss top leadership priorities in organizations and society.
Task // Create an identity system to invoke energy and inspire collaboration.
Process // We collaborated with Studio Adam Prince to develop a fun, energetic graphic identity system for their inaugural gathering in San Francisco. The system was used across all supporting collateral: signage, name badges, informational booklets, dinner menus, and more.
Final Product // Attendee's official titles were struck from their name badges. Upon arrival, they were given a marker and encouraged to write in their dream title. Our tactic worked beautifully, reinforcing PowerShift's improvisational, playful culture and setting the tone for interaction and out-of-the-box thinking.
Scope of work // Brand Identity | Editorial Design